TikTok is introducing a updated setting that allows them to cut down on the amount of AI-made media appearing in their streams. This move comes as the platform announced that it currently hosts more than 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a global rollout. This advancement comes amid a increase in AI content, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing video streams on a competing service primarily display clips produced artificially. A large amount of this material is deemed low-quality AI content, a phrase for inferior, factory-style content that is typically absurd or surreal.
Our research shows that many people enjoy content produced via AI tools, including AI artwork to educational videos, and we want to provide users the ability to see more or less of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are presently 1.3 billion videos on its app labeled as artificially created. Collectively, in excess of 100 mn pieces of content are submitted to the platform every day, making clips made by AI a relatively small part of its total content library.
User Control Features
Viewers will be able to decrease or raise the amount of artificial media they watch by accessing the “manage topic” setting in the application and selecting the AI content topic. Other topics that are already be adjusted under the tool cover politics, style, cosmetics, and choreography.
Content Labeling and Policies
The platform’s policies mandate creators to identify lifelike AI-generated content, and it forbids harmful deepfakes of celebrities or critical incidents. Any believable artificial content that is unmarked can be removed under its user guidelines.
Furthermore, the app will now add an AI-generated label to content made using its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This step is aimed to stop users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2 million educational fund for professionals and groups to create educational content about ethical AI use. This project will benefit charitable organizations specializing in training programming and robotics.
Platform Protection
The video-sharing app has justified its moderation strategy, during controversy over proposals to cut jobs for numerous content moderators in the UK. The company is set to eliminate a significant number of roles in its user protection team in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A company official clarified that people-led review would still have a role, but automated tools can protect employees by removing the most graphic content ahead of it is viewed by humans. The company stated a significant reduction in shocking and graphic content seen by content reviewers over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
